Even a 4 year old knows that. Or so said NYUs Clay Shirky at the recent Web 2.0 Expo08 . He detailed how things are shifting away from passively watching television and into more interactive forms of media. He uses the example of the millions of hours of work that has gone into Wikipedia and other community-based wiki-like project by a great many people.
“Media that is targeted at you but does not include you may not be worth sitting still for.”
Shirky knows why we watch television. It’s because since WW2 we all have so much free time. Isn’t it better that we interact with something rather than just sit there and consume it? I think he’s right. Collectively, we watch far more adverts on TV than we do using brilliant collaborative projects such as Wikipedia. Has anyone watched television recently? 99% of it is rubbish. Getting involved with media is a lot more fun than an osmosis-like filtering of it into ourselves.
Still, regardless of this, Peep Show does start again tonight and I’ll definately be taking time out from the collaborative Web for that!
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