I work in design agencies, so operate under an unspoken agreement to hate on any effort Microsoft make to take sales away from Apple. A new mouse? I think you’ll find that the Mighty Mouse is the premium device, sir! Windows 7 now has a simplified ‘dock-like’ task bar? Tshk! OS X perfected this years ago!
Now comes Windows Phone 7: a desperate assault on castle iPhone. I thought I’d be happy to join in with pretty much everyone I follow on twitter and slag off the new advertising campaign that has been divised to accompany the new mobiles OS’ release. The most common complaint I heard was that this advert makes potential customers look like, well, douchebags. Maybe, but I think beyond that the advert tries to sell a very good point: We will help you get what you want quicker so that you can return to the real world. This is a great approach and a smart advert. How so?