Archive for the 'Advertising' Category

What this Windows Phone 7 advert tells us about the assault on iOS

October 21st, 2010 by Ian

I work in design agencies, so operate under an unspoken agreement to hate on any effort Microsoft make to take sales away from Apple. A new mouse? I think you’ll find that the Mighty Mouse is the premium device, sir! Windows 7 now has a simplified ‘dock-like’ task bar? Tshk! OS X perfected this years ago!

Now comes Windows Phone 7: a desperate assault on castle iPhone. I thought I’d be happy to join in with pretty much everyone I follow on twitter and slag off the new advertising campaign that has been divised to accompany the new mobiles OS’ release. The most common complaint I heard was that this advert makes potential customers look like, well, douchebags. Maybe, but I think beyond that the advert tries to sell a very good point: We will help you get what you want quicker so that you can return to the real world. This is a great approach and a smart advert. How so?


Dodge Challenger Commerical makes me proud to be an American

June 20th, 2010 by Ian

Admittedly I’m not an American, but then neither is the car (it’s made it Canada). Still, I don’t think it matters, this advert is pretty stirring stuff:

Via GeekOSystem

Around the world in 80 seconds

May 13th, 2010 by Ian

Whilst this is blatantly a Sony viral, it’s also very cool.

Augmented reality Mini ad is unspeakably awesome

December 18th, 2008 by Ian

I don’t own a webcam, but if advertisers started doing more cool stuff like this, I’d probably buy one.

I wouldn’t, however, buy a yellow Mini convertable.

via Gizmodo

Finally: A use for Ozzy Osbourne

November 10th, 2008 by Ian

Selling cell-phone text messaging. Take it away, oh incoherant one.

Via Gizmodo