Archive for October, 2010

Giraffe-zilla will devour us all

October 31st, 2010 by Ian

giraffezilla

Artist Shuichi Nakano’s “Searching for Paradise” paintings depict Godzilla-sized animals towering over the urban sprawl of Japan.

via Pinktentacle

What this Windows Phone 7 advert tells us about the assault on iOS

October 21st, 2010 by Ian

I work in design agencies, so operate under an unspoken agreement to hate on any effort Microsoft make to take sales away from Apple. A new mouse? I think you’ll find that the Mighty Mouse is the premium device, sir! Windows 7 now has a simplified ‘dock-like’ task bar? Tshk! OS X perfected this years ago!

Now comes Windows Phone 7: a desperate assault on castle iPhone. I thought I’d be happy to join in with pretty much everyone I follow on twitter and slag off the new advertising campaign that has been divised to accompany the new mobiles OS’ release. The most common complaint I heard was that this advert makes potential customers look like, well, douchebags. Maybe, but I think beyond that the advert tries to sell a very good point: We will help you get what you want quicker so that you can return to the real world. This is a great approach and a smart advert. How so?

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