We’ve all heard how Apple try and make it sound like they actually give a damn about the environment, and we listen. Then we feel slightly less bad about replacing our iPhone after a few months of use. There is plenty of reading regarding shipping material waste and Apple, but it’s still nice to see them in action, like when this box turned up at work this week:
True, we bought it from Amazon so I think they’re probably to blame as well, but don’t big companies work together on shipment policies? Amazon would be in trouble if they started shipping out iPods in egg-boxes, so why not if they do dumb things like shipping tiny items in massive boxes? I won’t even get into how it’s stupid that we even needed a new monitor adaptor in the first place. It seems to be Apple-specific and unlike the video connections to any other non-fruit-based computer I’ve seen.
My collegue was so narked that he wrote a good old rant about it on our agency website.